Though several "Black blogs" have posted this chart from "The Nielsen Company" and some have added their analysis to it - the lack of information about the construct of the study render it suspect if not useless.
- Nielson has no information on the sample size - not in the article, not on their web site
- In their press release they give the impression that there is some central means of enumerating the RACE of each consumer purchasing a cellphone. This is simply not the case. I can get an iPhone - Directly from the cellular carrier. I can go to an Apple store. I can go to Best Buy. I can order one over the web site where I am nothing more than a credit card number.
- In both #1 and #2 this points to the need for the delineation of the methodology for the study before we can assign credibility to it
- For the results of "Hispanics", "White" and "Black" the numbers are so close for every category that - without a published "Error Rate" - every one of these races could be 100% equally distributed by their small sampling size happened to capture a set that was askew of the actual rate of ownership.
As a person with "some familiarity" to this subject - I challenge everyone to move past the CONSUMER standing for Black smartphone owners and instead key in upon some more pressing questions:
- With the smartphone as a mobile portal to information and intelligence - What solutions are being brought to market to provide both opportunity and "process redefinition" for Black people?
- I have a video to publish of a start up business that offers small restaurants an opportunity to have an online ordering presence. While Pizza Hut has their on Customer Relationship Management system which allows you to order a pizza on line - this new firm allows small businesses to plug into their existing platform.
- How many Black people have downloaded the free "Software Developer Kits" to the Blackberry, the Android, the iPhone, the Microsoft Windows Phone 7, and the HP Palm WebOS with the intention of mastering their respective development tools so that they can publish an application in each of their "App Stores" for mass distribution?
There is a need to move from the state of a "Consumer" to a "Content Producer/Owner" and Player.