Newsweek: Ebony: Up for Sale?Sun-Times: Is Ebony for sale? Johnson not telling The "Voice Of The Black Establishment" might be sold to another party, possibly a 'non-Black' owner.
I would consider this a great irony but in truth I am not surprised.
From where I stand per my own conscious development - Ebony Magazine left the Black Community a long time ago and began working for the external forces that now have control over our consciousness as a people.
My relationship with Ebony Magazine/Jet follows my relations with many other Black media sources. I will detail this.
AS MY CONSCIOUSNESS GREW SO DID MY AWARENESS OF THE BLACK MEDIA OPERATIVES20 years ago as I was transitioning out of college into the real world I was a "normal" African-American male with my views squarely in line with Black mainstream thought and consciousness. My views on economics, class struggle, education and racism were largely formed by my peers, the organizations that I was affiliated with in school and the media that I took in.
As I moved to Atlanta and began working I was an avid listener to urban radio and the syndicated talk shows that were coming about. My morning drive consisted of "Tom Joyner In The Morning". My peers at the government job that I was working at the time would always ask the question "Did you hear what J. Anthony Brown said this morning?". If for no other reason than being in the loop - I tuned in religiously.
My listening habits also were complimented by my television viewing habits - "BET" (I used to like 'Lead Story' and even the '
Bev Smith Show'). I also had a full compliment of Black magazines - Black Enterprise, Ebony, Ebony Man, Emerge. I have to even come clean - I purchased individual copies of Essence Magazine, a publication targeted towards women, depending on a featured article - and the attractiveness of the woman on the cover. And, If I look hard enough in my mountain of boxes in my basement I likely have no less than 100 "Jet Beauty Of The Week" tear outs bound in a small 3 ring binder that I used to keep. (Yeah - I got the idea from a friend of mine who did the same thing. :
lol:).
In summary - I had always been a massive consumer of Black media. I took in both the entertainment oriented messages and by extension - the political messages that were streamed out at the same time. None of it disturbed me because it was all in line with my thinking.
GROWTH AND SEPARATION From Biased Black MediaAs my personal views began to firm up as I matured I began to notice how slanted all of the messages from the Black press were. "Democrats/Progressives were the salvation of the Black Community". "Republicans and Conservatives are racists and are our enemies."
The contentious year 2000 election between George W. Bush and Al Gore proved enlightening. to me. During that time I also recall being excited that "Self Help" speaker "Les Brown" started a radio show. I split my loyalties between Brown and Joyner. Though they had two separate shows - the message was the same: "We need to get the Democrats in office at all costs".
I recall going to the "
Greenbriar Mall" in Atlanta and seeing the "NAACP Voter Education Fund" bus. It was a chartered bus that magically appeared on the scene. We all later found out that a "mystery donor" with $10 million had prompted the NAACP to form a 501c3 organization which had the exact same leadership as the mainline organization but which was unencumbered from doing straight up politically partisan activities. Thus the mask of the NAACP was removed as they hid behind the required paperwork that the IRS required them to file. It was clear to me that the NAACP was paid off to "GET THE BLACK VOTE INTO THE VOTING BOTH SO THAT BLACK FOLKS CAN DO WHAT WE DO - VOTE FOR THE DEMOCRATS!!!!".
The "Tom Joyner Morning Show" became a "Tar And Feather George Bush And All Republicans Show". I recall hearing Democrat Al Gore making what seemed to be a weekly call in to the show. Gore even began to ask "How is Donna doing?".
What was taking place was a coordinated, multi-front push by ALL CHANNELS OF THE "9P's Of The Black Establishment" to get Democrats in office anywhere and everywhere.
Any pretenses of fairness and objectivity were thrown out of the window during this time.
After this experience I pulled the plug on Joyner, Brown and the local R&B station. My morning drive shifted to the local National Public Radio station and
WRFG the local jazz station. At least when I heard political news and analysis I could receive a more balanced presentation of the issues. Black radio "lost me" with their level of 'sold-outed-
ness'.
TELEVISIONBET Network (Lead Story,
Tavis Smiley, BET Nightly News) , "America's Black Forum", "Our World", "Black Enterprise Journal(?)", "Tony Brown's Journal".
I used to watch all of them. I had my computer television tuner up and running, dutifully recording these shows to a schedule and then watching them according to my own schedule. Archiving the episodes that had great impact.
Aside from "Tony Brown's Journal" - all of these shows towed the "Black Establishment" orthodoxy. Racism and conservative opposition were the main threats to the Black community. Their job was to show how this is the case.
I began to notice that the Black press which was originally created to provide a voice for the Black community when the mainstream press at the time was only good for ignoring us or slandering us had changed. No longer were they representing the "Black Community's interests". They were representing the interests of a given ideology and party. All of their messages were oriented in this manner. Any Black person consuming these messages yet thinking otherwise must be damaged in some critical way.
I didn't have to refuse to watch any of these shows. Nearly all of them faded away on their own. Ironically - I who would be considered a rogue because of my right of center viewpoint as a Black man was a more loyal consumer of these shows and thus could not be blamed for their cancellation. This fault resides in the hands of the loyal choir members who didn't bother to tune in for their weekly fortification sermon.
BLACK PRINT PUBLICATIONS
I was always good for going out of my way to pay money for "The Atlanta Daily World", "The Atlanta Inquirer", "Rolling Out", "
Dekalb Crossroads" and "The Final Call". These are all Black themed print publications in newspaper form. I even subscribed to the "New York Amsterdam News" though I live in Atlanta. These publications provide insight upon the popular political thoughts and projections that stream from the prevailing Black political establishment. These journalists some times acted as "opinion writers" instead. The Amsterdam News, for example reads cover to cover with OPINION laced commentary injected in its news stories. Alton Maddox's column attacked everything to the right of Nancy
Pelosi.
When I noted that these magazines had articles syndicated through the "National Newspaper Publisher's Association" I began to post rebuttal letters to the muck that I was reading. This is how I was introduced to one of the hardest working "Democrats Who Are Black" who makes it clear what his objective is - Dr Ronald Walters. Dr Walters has the stated goal of keeping the Black vote UNIFIED and voting DEMOCRATIC. The notion of Black people's PERMANENT INTERESTS being addressed via these actions is only a residual consequence. His goal is in fortifying the Democratic Party and Progressive Politics. I even got Dr Walters to admit via personal e-mail that despite the hard work to elect Democrats in our community - we still remain problem plagued. At no point did he suggest a change in strategy.
EBONY AND JOHNSON PUBLISHINGAs I have stated previously - I was a long time subscriber to Ebony and Jet. Their subscriptions were so cheap and I would always seem to be plastered with renewal programs that made my continuing patronage a no-
brainer.
I consciously canceled my subscription to both of these magazines. For "Jet" it was a matter of this being a publication that had no real worth. Beyond the "Jet Beauty of the Week" the magazine consisted of some positive pronouncement of a "Black Establishment" figure, a review of an Entertainer, a notation of a sports figure and then the music charts and some reference to an upcoming television show.
If you were not a "favorable Black" - you were not going to make it into the pages of Jet. I canceled.
As for Ebony - my subscription was canceled after a July 2007 cover story on "Gun Violence In The Black Community". Functionally the authors of the story painted the picture of "GUNS WITH FEET", running through the Black community - SHOOTING OUR PEOPLE DEAD - and then taking off in the sunset, never to be found.
The writers at Ebony could not bring themselves to acknowledge that behind the gun was a Black man who possessed as much hatred and anger as the various White supremacists who they had called out explicitly over the years. They towed the "If You Value Black Lives The Support Gun Control" message. Thus they transferred our community safety to the matter of the presence of this inanimate tool rather than the level of consciousness possessed by those who hold the guns up to inflict injury".
Think about it - NAME ONE FEATURE ARTICLE IN WHICH EBONY DID A SERIOUS INSPECTION OF THE 'BLACK ESTABLISHMENT'? They are but cheerleaders on behalf of them. I can think of no article in which they express any measure of SEPARATION from this establishment. This would require for them to say "We are with the Black 'rank and file'. You in the establishment have been entrusted with our representative power to work on our behalf. IN AS MUCH AS WE STILL SUFFER, DESPITE YOUR RULE - we as an operation are forced to INSPECT what you do". This never happens folks.
They have perverted the original purpose of the Black Press. Now that the seats that Black people have long struggled to occupy are now occupied by Blacks or other favorable operatives - Ebony and the rest of the Black press have failed to display the necessary separation and thus seek to express the BEST INTERESTS of the people.
I am not asking for a Black publication who will seek to firebomb and injure all Black elected officials. I am ONLY asking that they be clear on what our Permanent Interests are as a people and be honest enough and show enough integrity to admit that the course that the Black Establishment and the Black Rank & File has been on with regard continuing the EXTERNAL fight is a dated practice.
Thus the IRONY of the condition of Ebony magazine is that less than a year after breaching its editorial precedence and expressly endorsing a candidate for the President of the United States - it finds itself near the cliff of bankruptcy.
The increased circulation that it hoped to receive from placing permanent reporters in the White House to cover "all things Obama" has not convinced the large base of Black Obama supporters to pay for editions of Ebony magazines.
SUGGESTION FOR THE FUTURE OF THE BLACK PRESSI AM NOT THE ENEMY OF THE BLACK PRESS. I had been a loyal supporter.
It seems to me that the very people who these Black press operatives slant their content toward are not doing their part in paying to keep these oracles going. I have nothing against Johnson Publishing and only hope the best for them.
However I strongly suggest that they remove themselves from their attachment to the BLACK ESTABLISHMENT and rechristen themselves as the VOICE OF THE PERMANENT INTERESTS OF THE PEOPLE.
Instead of covering "NAACP Awards Banquets" they need to start asking questions about the high rate of CIVIL RIGHTS VIOLATIONS that occur to day WITHIN THE BLACK COMMUNITY.
My subscription renewal will be placed in the mailbox rather than the shredder when that happens.