Monday, September 21, 2009
Beyonce's New Groove
This commercial struck me because Beyonce and her sister were the only two Black women in a commercial that was selling a product that has for so long been targeted at one of the two races that have been in the longest conflict in America. There was "White hair products" and "Black hair care products". It may be the case that Black women have been purchasing "White hair coloring" for a long time. In fact I am sure of it per the bathroom closet of my mother.
The unique change is that a Black female star has been promoted to market a hair care product to White women as well as Black.
(I wonder if Jimmy Carter, the NAACP and MSNBC are aware of this "advancement" in attitudes? Think of the many Tea Party attendees who will now get their hair colored from a product that a Black woman has marketed to them?)